Flip This Web Logo

Search Engine Marketing – Its all about ROI

0 like 0 dislike
364 views
by HistoryGuy
For any business to succeed, it is important to understand the Return on Investment the owner is getting. It is basically the profit or turnover being made by them at the end of the day vis a vie the amount invested in the same. This rule applies to every aspect of our life. When we go to college to study, we look for high marks which will assure us a good job. While talking about web portals, they too keep close watch on what their ROI is when investing and creating the website. This is because, every investment needs to yield results for it to be effective, else the approach needs to be altered.

Search engine marketing must take into account the two operational methods – using Search engine optimization (SEO) or pay per click management system. Optimization will work better in the long run, whereas pay per click is mainly to draw specific bracket of traffic onto the site and this works only for a short time. All efforts taken by way of investment and links will go to waste if there is not much of traffic to your portal.

Pay per click works by having the user post as many ads on their page, or posting links on other pages. If a person surfing the net comes across these ads, and clicks on them, the owner will get revenue based on the terms mentioned by the pay per click service provider. The ads placed need to be such that they draw attention to your page and keep the user captivated. It is not that you are spending about $5 on the clicks and the person who comes over to your page and leaves, with no return. Sometimes even by running AdSense on your page, you might find the search engine throws up your page on the results page only if the ad is on the related page and nowhere else.

On the other hand Search engine marketing by using Search engine optimization will yield higher ROI with its effectiveness. While using SEO rich words, make sure to consider the entire content of your site and focus on internet marketing. This will work out better since you know what a person is likely to look for, that will draw them to your site.

Please log in or register to reply to this post.

Related posts

0 like 0 dislike
0 comments 445 views
Search engine optimization for adsense

If you've been using Google's AdSense on your pages you obviously feel the need to somehow generate even more traffic for your website, which in turn would translate to more AdSense click and a higher income. But who do you do this? Well, the major way you'll get visitors to see your website (other then using ... You might find that you have a lot of optimization you need to do in order to get more and more visitors to your site and clicking those precious AdSense banners.

by SleepyFledgling
0 like 0 dislike
0 comments 267 views
Reasons for search engine optimization

The topic of search engine optimization for websites, in times of increasing use of the Internet and increasing search for dienstleistenden providers on the Internet is becoming critical. In order within the World Wide Web to keep pace with the competition, is a professional SEO consultancy recommended. For a site to the ... about the visit data on your side. With this professional full service you will be in the area of search engine optimization in the best way supplies!

by HarshThunder
0 like 0 dislike
0 comments 955 views
Search Engine Friendly Pages

There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and ... Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.

by Conjursa
0 like 0 dislike
0 comments 783 views
Website promotion via social networking, search and bookmarking

If you have been trying to get traffic to your site without paying for it, you must know by now that participating in online communities is one of the best ways. There are many different types of online communities that you can join and most will help you get a certain amount of traffic to your site. For this ... will come up and they might pay you a visit. If people enjoy your website, they might bookmark it themselves increasing the chances that others will come across it.

by FoolishJaguar
0 like 0 dislike
0 comments 944 views
Web Site Content and How to Succeed with Article Marketing

It is evident that whatever changes Google and other search engines make in future, still the game will be about quality web site content. Logically today we observe the increase of attention to web site content and everything that helps to score better with content over Internet has gained amazing demand. No one was talking about ... fine, if these articles fit and up to the point. Combine the tips above with smart SEO and your competitors will stand in line to join you.

by AwfulSlingshot
Connect with us:
...