As more and more Internet users are coming online to generate passive income, they start to look into websites that could help them to create passive streams of income either through commissions, user clicks or page impressions. Internet Entrepreneurs are now starting to build or acquire potential sites and flip them over to the buyers for a nice profit.
Although traffic is the key area when most people are considering when buying a website, other criteria are also important for the site to run and stay profitable in a long run. This article will help you to sell your site if you do not have much traffic flow.
The first technique is to mention how easy it is to maintain and run the site after the ownership transfer. An ideal site would be able to update its content automatically and using unique and fresh content. Some Webmasters use RSS feeds to dynamically load their sites with fresh content so that search engine will index their sites more often. Most buyers will be more than happy to buy a site that does not require them to write content and maintain. It is highly advisable not to have a site that contains 100% RSS feeds as this will not yield good results in the search engine rankings.
Another useful technique is to stress on the earning capabilities of your site. All website buyers are looking for an easy way to generate passive streams of income. For example, I normally incorporate Google Adsense, ClickBank and Amazon products review in my site and make sure that the new owner can easily change the affiliate id respectively. This is a very effective method that most buyers do not mind paying for.
The third technique is the ease of transfer. Most website buyers are not technically trained and hence, some may not even know how to install a database on a web server. It is always easy to sell a site that does not require a database and the buyer will appreciate it as they may resell these sites in future as well. If the site you are selling includes database operations, you may need to provide support after the deal to make sure that everything runs smoothly.
The last technique will assure the buyers that your site will proof worthy after the deal. This require you to have one or two profit generating sites with the same model of the sites that you are selling. When selling your new sites, quote the examples that you are now generating passive income from your old sites and show proof when necessary.
The above techniques are extremely powerful especially when you combine them with excellent sales pitch.