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What Is Niche Marketing, and Do I Need It?

In ecology, a niche refers to the place or position occupied by an organism or a population within an ecological community called the ecosystem. It is the term which defines the role the organism or the population plays in the general scheme of things. The niche an organism or a population holds is the one responsible ... needle in a haystack. Small and inconspicuous it may be, but its ability to sting someone so madly once it is found will render him more than surprised.

by Wallaby
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